With my film career slowly but surely, taking off I decide that I would give a little respect to one of my favorite film makers in Spike Lee. I am in now currently shooting a basketball camp in Newark, New Jersey you can come look me up if you want. Sheesh. But I love the collab to today that Michael Jordan and Lee came together and made. Someone that at the time was young to film, and Jordan who had not yet won his first championship. I love the old ads that was put up, so I hope you enjoy it as well.Besides Mike’s on-court success and the fact that the Air Jordan line of sneakers was on another level of style and design brilliance from anything else on the market, there was some marketing genius at work creating a mystique around Michael and his kicks in a way that had never been executed so brilliantly within the realm of athlete endorsements.
Joining Michael in many of these promotional endeavors was Spike Lee (a.k.a. Mars Blackmon), at the time an up and coming film director with a passion for Air Jordan sneakers. The two-man team of Spike and Mike partnered up for a series of commercials and print ads for the sneakers that were not only successful at the time, but have become infamous as some of the most effective and enduring ad campaigns of all time. After the jump, you can take a stroll down memory lane with a nice retrospective of the Michael Jordan/Mars Blackmon era and the marketing revolution that it helped to spark
Via:NikeTalk
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